Strategic Management

Strategic Management

This 9th Edition (2020) of Strategic Management, authored by CA Meeta Mangal, is a comprehensive and exam-focused resource designed for CA Inter/IPCC and other specialised professional courses. Fully aligned with the New Syllabus applicable for the May 2020, November 2020, and onwards examinations, it combines theory, practical illustrations, and multiple-choice questions (MCQs) to provide a complete learning experience.

The book is structured to enable quick understanding and effective revision, making it ideal for both self-study and guided classroom use. Special emphasis has been placed on memory techniques, flowcharts, and diagrams, helping students simplify complex concepts and retain them for examination purposes.

The content covers the entire syllabus of Strategic Management, including:

• Business Environment & Strategic Management Fundamentals

• Strategic Analysis & Planning – vision, mission, goals, objectives, and SWOT analysis

• Formulation of Functional, Business, and Corporate Level Strategies

• Competitive Advantage & Strategic Positioning

• Organisational Structures and Strategic Implementation

• Leadership, Culture, and Change Management in Strategy

• Strategic Evaluation and Control Mechanisms

• Ethics, Corporate Governance, and Social Responsibility in Strategy

• Contemporary Strategic Issues – innovation, globalisation, and digital transformation impacts

Key Features:

• 600+ MCQs covering the entire syllabus for thorough practice

• Tables, flowcharts, and diagrams for quick comprehension of concepts

• Memory techniques to simplify learning and boost recall during exams

• Complete coverage of direct and indirect questions with solutions

• Includes last 5 years of MTP (Mock Test Papers), RTP (Revision Test Papers), and past exam questions – both correct and incorrect answer analysis for exam insight

• Covers all latest updates relevant to the syllabus and examination requirements

This edition is particularly suitable for:

• CA Inter/IPCC students preparing for Strategic Management papers

• Professionals and academicians looking for a concise yet comprehensive strategy text

• Students seeking structured exam preparation with focused MCQs and solutions

Whether used in self-study mode or as a reference guide during classes, this 9th Edition of Strategic Management ensures students are fully prepared to tackle conceptual and application-based questions with confidence.