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This book is a comprehensive guide for managerial students to enhance their understanding of business communication.
The Present Publication is the 5th Edition, authored by Dr K.K. Sinha and Dr Ruchi Sehgal Mohindra, with the following noteworthy features:
The detailed contents of this book are as follows:
K K Sinha
Dr K K Sinha has had a long experience teaching English and Business Communication at the graduate and post-graduate levels at various universities and institutes. His highly acclaimed doctoral thesis is entitled 'A Functional Communicative Approach to the Teaching of Written English for Business Purposes' at the B.Com. Level in Indian Universities.
He has been abroad twice on teaching assignments under the ITEC (Indian Technical and Economic Co-operation) programme of the Ministry of External Affairs, Government of India. He has also regularly participated in national and international seminars and conferences in English and Communication.
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